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Towards Better Measurement of E-commerce Flows and Readiness

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This session will put the spotlight on data and the importance of having accurate, reliable and timely statistics to inform policy makers.

It will describe the indicators that are currently available and it will invite and discuss key recommendations on what needs to be done to improve data availability, especially in developing countries.

The session will invite active participation from the floor on the following proposed discussion topics where new information and developments can be highlighted:

Questions to be addressed:

- New indicators of e-commerce readiness
- Work towards a framework for measuring digital trade
- Progress in measuring digitally delivered services (ICT-enabled services)
- New estimates of global e-commerce
- E-commerce insights from postal and customs big data
- Lessons from private sector data
- How to extend more effective capacity-building to developing countries in the area of measuring e-commerce
Moderator: Mr. Michael J. Ferrantino, Lead Economist, Global Product Specialist, Trade Policy, World Bank Group


Ms. Fabienne Fortanier, Head of Trade Statistics Section, Trade and Competitiveness Statistics Division, OECD
Mr. Andreas Maurer, Chief of International Trade Statistics Section, WTO
Mr. José Ansón, Economist, Economic and Regulatory Affairs Directorate, International Bureau, UPU
Mr. Torbjörn Fredriksson, Chief, ICT Analysis Section, Division on Technology and Logistics, UNCTAD
Mr. Yang Jian, Deputy Director, Alibaba Research Institute
Ms. Ruth Bysshe, Senior EU and International Public Sector Advisor, Euromonitor International
Mr. Seung Keon Kim, VP of Statistics Information Center, Korean Association for ICT (KAIT)
Mr. Marco Wolters, Global Industry Lead Fashion, Home and Lifestyle, GfK
Vincenzo Spiezia, Head of the Information and Communication Technologies Unit, OECD


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